A Fortune 500 company retained S.I.R to conduct
a lead prospecting campaign for one of its subsidiary companies. The effort involved
calling prospective customers to determine their interest in our client’s services.
The desired results were twofold:
- secure appointment opportunities for their sales reps and
- gain critical information from the prospect to be incorporated into our client’s
database.
A senior manager for another division learned about S.I.R and contacted us to discuss
how we might help them in their enterprise-wide CRM initiative. Initially, we were
retained to perform data input functions taking massive "hard-copy" customer files
and putting them into our client’s CRM database. As the project moved ahead, it
became apparent that certain key fields of information were missing. Consequently,
S.I.R was asked to conduct an ongoing telephone survey program to secure the missing
information and announce the new customer service program.
As is so often the case, our client not only received the desired result—key information
critical for their CRM initiative, they also gained a huge number of qualified leads
for their field sales force, many of which turned into new business. End result—S.I.R
has more than paid for its services and the client has grown new relationships and
improved dialogue with their customer base.
